New Zealand Apples and Pears has begun a seven-year project to try to make the industry spray-free by 2050.
The seven-year, $14.77 million project has received a $7.44m grant from the government's Sustainable Food and Fibre Futures Fund.
Minister of Agriculture Damien O'Connor said plant health standards for detectable pests and food safety standards for agrichemical residues were important requirements for New Zealand's export markets.
"Fruit that doesn't meet those standards won't be allowed into those markets. In addition, Europe and Asia, which are New Zealand's largest markets for our apples and pears, have set new targets for the reduction of agrichemicals by 2030.