SPCA Blue Tick campaign starts

Get the blue tick by buying humanely farmed animal products.

Feel good about high animal welfare by pledging to 'go SPCA Blue Tick®'.

Ever wondered where your meat and eggs come from? A farm surely, but have you thought about what kind of farm, where that farm is, and how the animals are treated?

This is exactly why the SPCA Blue Tick® is launching its second 'Feel good about high animal welfare' awareness digital campaign; to educate consumers and to encourage them to choose high animal welfare produced products by pledging to 'go SPCA Blue Tick®'.

The digital campaign launched last Monday, when the first educative video was released on social and digital media channels. It forms a three part video series, highlighting the importance of SPCA Blue Tick and various points of high farm animal welfare, told by 'the farmer and the scientist', 'the nutritionist' and 'the chef'.

Consumers are invited to watch the videos and pledge to 'go SPCA Blue Tick'. To thank participants for their commitment, the SPCA Blue Tick will provide discount vouchers for SPCA Blue Tick approved products.

Consumers who pledge their commitment will also go into the draw to win 'a money can't buy' dining experience.

A 'progressive dinner' for the winner and three friends, hosted by SPCA Blue Tick goodwill ambassador Ray McVinnie, will be held at three of Auckland's top restaurants (kindly provided by the Depot, Grill and Sugar Club).

SPCA Blue Tick®, run by the SPCA, is the only animal welfare accreditation independent from the food and farming industries in New Zealand.

It certifies eggs, chicken, pork and turkey products that have been farmed to its stringent high animal welfare standards.

The SPCA Blue Tick 'Feel good about high animal welfare' campaign is designed to help educate consumers about high animal welfare, encouraging them to pledge to 'go SPCA Blue Tick' so that together Kiwis can improve the lives of all farmed animals across New Zealand, says Ségolène de Fontenay, business unit manager of the SPCA Blue Tick.

We've made it really easy to take the pledge by going on our microsite www.gospcabluetick.co.nz, get involved and add your voice as a mindful consumer who takes an interest in how food is produced, says de Fontenay.

"The more people who get behind the SPCA Blue Tick accreditation, the better the outcome for animal welfare across the country."

Educational videos

The first video, The farmer and the scientist, launched on November 14, involves Dr Arnja Dale, SPCA chief scientific officer, and Dave, a proud SPCA Blue Tick® approved farmer, showing consumers why it is important to support farmers who 'farm the right way'.

The second video, The nutritionist, launched November 21, enlists SPCA Blue Tick® goodwill ambassador Claire Turnbull, encouraging consumers to support high animal welfare by choosing to do the right thing, and feeling good about the decision.

As a mother, she believes in feeding her family quality food, and explains why products from animals raised to high animal welfare standards that are well looked after produce better quality meat and eggs.

The third video, The chef, launching on November 28, features another SPCA Blue Tick® goodwill ambassador, established chef Ray McVinnie.

Ray voices his passion for not only helping people, but also helping animals.

He also reiterates Claire's message about quality on top of provenance, knowing where your food comes from.

- To pledge your support for high animal welfare the SPCA Blue Tick® way, visit www.gospcabluetick.co.nz and follow the instructions.