Southland produce, in particular parsnips, has impressed visitors from Horticulture New Zealand (HortNZ).
Chief executive Mike Chapman said the potential for more horticultural development in Southland was enormous.
Mr Chapman, along with HortNZ president Julian Raine, natural resources and environment manager Angela Halliday and communications manager Josie Vidal, spent the day in Southland last Wednesday talking to three produce growers.
Mr Chapman said they talked to Drysdale Hydroponics, Pypers Produce and Southern Cross Produce business owners about the Resource Management Act, environmental and other work Ms Halliday had done in the region.
"We just wanted to get an understanding of how that was going and to keep in contact with them," Mr Chapman said.