Southland farmers Jon and Birgit Pemberton, with their children Anja (8 months), Beau (8) and Miriam (6). Photo / Pemberton Family
Jon and Birgit Pemberton are used to living in the proverbial fish bowl.
Their Southland dairy farm has main-road frontage, making it extremely visible for the passing public, while they also provide walking access through the property for fishermen.
But farming in the public eye was something Mr Pemberton was quite happy to do, saying it was a good driver for them. It was all about best practice.
Pemberton is part of the Three Rivers Catchment Group which was formed to help keep farmers informed with all environmental issues and activities across the catchment area.
The couple, with children Beau (8), Miriam (6) and Anja (8 months), were in their fourth season on their Brydone farm.
It was the first dairy farm they had owned, having previously been involved in family dairy partnerships.
Their property included about 1km of frontage on to the Mataura River and it drew many regular anglers, including some from overseas.
The Pembertons maintained the road themselves to provide the access for fishermen and they received very positive comments from users who appreciated what they did.
Austrian visitor and keen fisherman Karim Hadaya spent two weeks helping out at the Pemberton farm.
He fished the river every day for several hours, when he had free time, and caught a lot of fish which were in ''perfect'' condition.
Fishing in New Zealand was very different from the strictness around fishing in Austria and he enjoyed the freedom to go fishing in various rivers.
Pemberton was frustrated at attacks on farmers by the likes of Fish & Game, saying there were many positive stories in rural communities.
Farmers were doing their best to get a return on investment, while also ''protecting the future'', yet it seemed that they were constantly getting slammed, he said.
''I do love what I do. You've got to keep reminding yourself of that. It'd be quite easy to go 'bugger it' some days,'' he said.
But he liked the lifestyle that it afforded his three young children, that many did not get access to. It was a great upbringing for them, and they loved getting in their kayaks.
There were some very real issues around how to manage the environment — it was never ''black and white'', he said.
He supported keeping stock out of waterways but fishermen had commented that it was harder to access fishing spots than 20 or 30 years ago.
Fencing of waterways helped with sediment loss, but could lead to bank erosion due to the long grass. Traditional sheep farming had ensured the stability of banks.
And then there were the weeds that grew through it not being grazed. So it was a difficult one, he said.
Costs went up — not just for farmers but also for the regional council, in keeping the river in order, weeds at bay and willows under control.