He likes beer, farming and is pretty happy with his Speight's prizes package.
Sound like the typical southern man?
Well, for Balfour sheep and beef farmer Joseph Moir, he lived up to the stereotype and at the same time claimed the title of the Southern Field Days Southern Man in Waimumu recently.
The 29-year-old battled seven other men from throughout Southland and Otago, completing challenges that involved pushing a lawn mower, press-ups, burpies, beer tasting and lifting salt blocks.
Unsurprisingly, it was the beer tasting that was Mr Moir's favourite. Ond on the other hand, he did not enjoy lifting a tonne of salt blocks, he said.