They call him Big Bad John.
But his was a calm, kind soul as he guided competitors around the South Island Cowboy Action Shooting Competitions at the weekend, when fast shooters took on cowboy personas on a Central Otago range.
John Holley is the president of the Central Otago Pistol Club, which hosted the South Island event at its Galloway club grounds, near Alexandra.
Dressed in denim shirt and cowboy hat, he blended in with the other shooters, who also dressed cowboy-style and were known by their cowboy "aliases".
Mr Holley said he did not know the real names of some of the competitors despite knowing them for years, so well known were their nicknames.