Deer enjoy the pasture and shelter provided at Foveran. Photo / Supplied
Buyers from across New Zealand are expected to make a pilgrimage to the Hakataramea Valley next month.
Their destination is Foveran Deer Park's 37th annual elite sire stag sale on January 11.
Stud manager Barry Gard, who has been at the South Canterbury property for about 30 years, says he selects the stags for the sale during velveting — the ones that catch his eye and look like they will grow out well.
The selected mob is then refined to about 50 animals, mainly 3 and 4-year-olds.
"We're looking for a nice shape in the antlers and nice clean bottom tines — something that looks like it will produce a lot of points".
The 3 and 4-year old stags would have had their velvet cut and had sufficient maturity to be mated with hinds. If they were mated too young, it could affect their own growth.
Foveran also sold older animals from time to time, Gard said.
"The main focus is on selling breeding stock".
Velvet was another income stream, sold to Korea and China for use in medicinal products.
"We velvet about 500 stags a year".
Foveran occupies 2646ha — river flats merging into hills. It receives about 450mm of rainfall a year.
The land was still being developed. Nearly 300ha was now irrigated, using water harvested when the Brothers Stream flooded and stored in a ponding area, or under an Environment Canterbury consent from a bore next to the river.
Winter feed crops were grown on the property. Fodder beet had been precision-drilled for the past few years — mainly the softer varieties to suit the deer.
They have a hierarchy among themselves — the hinds as well as the stags. With the latter, the biggest was not necessarily dominant.
"Most don't have antlers before the roar, to avoid fighting and accidents".
New Zealand was at the forefront of designing yards to streamline deer handling, he said.
He had visited deer farms in England and Foveran had hosted deer farmers from other countries, Gard said.
Foveran has a hill block devoted to trophy hunting as a separate business. About 25 people visited between March and July each year, many going on to hunt chamois and tahr in the Southern Alps, Gard said.
The number of participants had dropped away since the boom times.
"There are people coming on, but not overall growth".
Work was being done on developing markets for venison, but a lot of people probably tried it in the early days and found it too tough, Gard said.
Farm-raised venison was much more tender and highly nutritious.
Foveran had had Lincoln University students helping out during the busy summer period, when velvetting took place. Breeding began in March, fawns were born in late spring, and weaning was at the end of February.