Data can make irrigation more efficient, Animation Research Ltd owner Ian Taylor told the third and final day of a national body conference yesterday.
Mr Taylor made the point at the 2018 Irrigation New Zealand Conference and Expo in Alexandra yesterday.
"Water is one of the most valuable resources. How can [farmers] manage it more efficiently and how are they held accountable for ways to manage it? Technology has the tools that will allow us to do that," he said.
Mr Taylor, whose company is well known for its presentations using computer graphics, talked about the importance of keeping a balance between the environment and business.
The day also included workshops and discussions on efficient irrigation techniques and an irrigation strategy discussion by Irrigation New Zealand chief executive Andrew Curtis.
