Hosting the World Shearing and Woolhandling Championships in February has proved to be a multimillion-dollar economic boon for Southland.
A report, commissioned by the event organisers and undertaken by Venture Southland, showed an economic impact on the region's economy of between $6.78million and $7.48million.
The championships, held in ILT Stadium Southland in Invercargill, have been widely lauded as the best event in their 40-year history, attracting about 300 competitors from around the world.
The research showed international visitors to New Zealand for the event stayed in the country an average of 31.3 days, 14.5 of those in Southland.
On average, each spent $316 a day on accommodation, food, retail and other activities, higher than the usual tourist spend of $235 a day.