These are areas that have traditionally been considered as Republican states, mostly farming and generally conservative.
I had previously observed that many people in these areas vote in the traditions of their family and were generally more influenced by features of the candidate rather than policy.
In 2008 and 2012 much of the US presidential debate was around policy - healthcare, national security, global financial crises.
This year however, the debate is personal. Integrity is key, and this has forced many rural people to confront and reassess their traditional voting position.
My observations are that people in the rural parts of these states have become polarised by the current election debate and split into two camps.
In the first camp are those who have reaffirmed their traditional Republican voting preferences.
This election they will vote Republican as they always have, and likely always will.
In the second camp are those who, many for the first time, will change their voting preference and vote for the Democrats.
The reasoning I heard from this group is not that they support Hillary, but that they cannot support Trump for this election.
This group then becomes a "one time voting" cohort, fundamentally wanting to cleave to their traditional Republican roots but, for this election only, they will vote Democrat.
Having let the genie out of the bottle this new group of swing voters are likely to be a target for future elections.
By the time you are reading this article we will know who the next United States president is and what direction the country may take.
Our interests are in how this may affect us in New Zealand, and with a wider view, how this may affect worldwide peace, stability and prosperity.
- Dr Shane Reti QSM is also co-chair NZ/US Parliamentary Friendship Group.