The cowboys' association recently introduced new 'suggested practices' to make it appear they care about the wellbeing of the animals, but really they're just scrambling to make changes now, as they see the writing is on the wall for an end to rodeo."
This year's rodeo season began on Labour weekend, a horse dying at the second event of the season, in Methven.
"The government's advisers, NAWAC, recently produced a toothless report on rodeo that fails to implement any meaningful changes," Ms Macdonald said.
"Despite admitting that events such as calf roping and steer wrestling cause 'substantial negative impacts' on animals, and that they had serious concerns about the practices, they've not recommended any curbs on blatant bullying of animals.
"We can only hope that the NZALA's private prosecution is successful and that the man responsible for abusing this calf is held to account.
Ultimately, however, SAFE wants an end to government-sanctioned animal abuse, and is calling for a total ban on rodeo.