Being a bull-fighter and a bull-breeder, NZRCA North Island president Shane Bird has had a perfect view of the goings on at the pointy end of the action - action that for rodeo bulls carries on up to a decade after a beef bull born at the same time has been eaten.
Mr Bird, who has an inside view of both animals and riders in the rodeo ring, is convinced that the sport is not cruel.
"We live by the animal welfare code for rodeos. There's a whole lot of rules in place which have been set up by the Government and we live by that - we don't breach that in anyway. So, that's why it's not cruel. If it was cruel the Government would put a rule in there to stop it."
Mr Bird said there were two reasons that kept him involved with the sport.
"For us, as bull-fighters, there's two reasons. It's the thrill of the actual event on the day - the excitement and the adrenaline rush and, also it is a lifestyle.