Positive peer pressure was the biggest reason the Paterson family entered this year's Ballance Farm Environment Awards.
Simon and Sarah Paterson, and Simon's parents Allan and Eris were finalists in the Otago region and won the WaterForce integrated management award and the Massey University innovation award.
Entries are open for next year's awards. Otago entries close on October 31. The winners will be announced at an awards dinner in Wanaka on April 13.
The Patersons operate their sheep stud, commercial sheep and trading cattle business over two flat-to-rolling blocks and two hill-country summer runs totalling 2050ha in the Gimmerburn area, west of Ranfurly.
"It's one of those things - we were always going to have a go, but always kept putting it off. We would say we wanted to wait until we'd finished this or that. There was always something else coming along," Simon Paterson said.