As the "Resilient Farmer" Doug Avery knows a thing or two about mental health, but even he admits these are extraordinarily difficult times.
'What we have to do as a nation is we have to start accepting that this is going to be bloody tough" he told The Country's Jamie Mackay.
However, Avery said he was confident New Zealand was in the best position to cope with the Covid-19 outbreak.
"We live in probably one of the best places to attack this and I'm delighted with the process that's been going on, the direction that's been set by Jacinda Ardern and the team."