Beef + Lamb NZ is undertaking a global study into regenerative agriculture.
The purpose was to understand its similarities and differences to New Zealand farming practices, the opportunities it might present for farmers.
Regenerative agriculture is an approach to farming which seeks to engage conservation goals such as improving soil
and water health and mitigating climate change.
The B+LNZ study would also seek a global consumer perspective to understand what potential there was for New Zealand's red meat exports to extract more value from sheep and beef products.
It would look at the market potential of regenerative agriculture; what it meant to experts and the wider industry as well as Government, consumer and expert perceptions of the industry.
