Farmers are known for their ingenuity and the Red Meat Profit Partnership (RMPP) is asking them to bring ideas to the table.
The Red Meat Profit Partnership, which is a joint project between government, Beef + Lamb New Zealand (BLNZ) and the Meat Industry Association, is offering funding to farmers in the form of action groups.
BLNZ southern South Island extension manager Olivia Ross said RMPP was established to increase profitability across the industry.
RMPP also aimed to attract more talented young people to the sector and to give real-life examples from the red meat industry.
This had resulted in changes to the BLNZ website in the knowledge hub and learning modules, as well as the launch of True Pure Nature brand.