Looking to the future there is an increase expected in both population and growth in Asia and Africa, and more people would need to be fed, she said.
''For New Zealand, the growth in population in Asia and Africa provides some opportunity.''
The dairy industry had 2million surplus calves, which also provided an opportunity in the beef space.
Combining the two, Massey University had been running a trial on dairy beef calves being culled at different ages.
Rather than fattening to the normal 2- or 3-year-old age, the trial was made around culling at 9, 11, 13 and 18 months old, Dr Schreurs said.
This new product is being labelled ''new generation beef''.
''From a different origin it would be a new class of beef,'' she said.
There were many positives of the new product, which included a positive perception around animal welfare, potential for reduced environment footprint, a tender meat product and options for co-products like offal and skin leather, she said.
The Massey University pilot study took 80 Kiwi cross Hereford calves, which were being culled at 8, 10, 12 and 18 months old.
So far calves had been culled at 8 months and 10 months, with measurements being taken with rump, eye muscle area, rib fat and more.
Results so far had found the animals were very lean and very tender, Dr Schreurs said.
''It is definitely a red meat.''
There were some further issues which needed addressing as well, she said.
''We used dairy beef cross animals, but what about the straight dairy animals coming through?''
The trial is ongoing.
Pastoral Greenhouse Gas Research Consortium general manager Mark Aspin talked to attendees about ongoing work by the consortium.
Reducing methane was one of the biggest projects, and there were four different ways being explored on how to reduce it.
Genetic selection, low greenhouse gas feeds and plants, a vaccine and inhibitors were all being tested, Mr Aspin said.
At present, inhibitors were presenting as the most viable option, he said.
Southern Rural Life