AgResearch is entering into a major programme to prepare New Zealand for the new era of digital agriculture.
The programme will identify the barriers to taking up new digital technologies on and off the farm, and will develop a technology roadmap to support the industry's transition.
Many farmers are already using technologies such as sensors on their farms connected to their mobile phones or devices. However there is enormous potential for uptake of exciting new tools, alongside digital platforms that can bring together and analyse large amounts of data from different sources across the farm to guide decision-making.
"There are huge gains on offer from digital agriculture in terms of productivity, the environments we farm in, and pressures on farmers," says AgResearch Research Director Greg Murison.
"It's crucial that New Zealand - as an agricultural nation and exporter - stays ahead of the game. We want to support the industries as best we can to do that. We believe our programme will be among the first of its kind where a system-wide analysis of digital agriculture has been undertaken in New Zealand."