Amy Blaikie admits she has stepped well outside her comfort zone.
But the South Otago sheep and beef farmer felt so strongly about the qualities of wool — and the beleaguered state of the crossbred wool industry — that she decided to play her part.
Last Friday, Blaikie launched a petition calling on the House of Representatives to ensure all publicly funded buildings and KiwiBuild homes were built or refurbished with New Zealand wool carpet and insulation.
Since then, she has been "overwhelmed" by the response, there being more than 4400 signatures, and messages of support from people from various sectors.
New Zealand wool was a natural, environmentally friendly, biodegradable and sustainable product. It was fire resistant, absorbed toxins and improved indoor air quality as well as being energy efficient.