OPINION
March’s New Zealand Rural Games in The Square triggered a nostalgia trip: I was transported back to the 1990s, arriving at the Pahiatua A&P Show on the back of my grandad’s ute with my pet calf and a $20 note (riches!) itching to be spent on rides, games and highly-commended pikelets.
Despite being a pikelet-free event 45,000 people attended the Rural Games - an economic boon for Palmerston North. It’s caused me to reflect that, despite the importance of our farming community to the social and economic strength of our city, we hear very little about it in the council.
Palmerston North hosts thousands of visitors to the city daily, and regional loyalty spend rates at 82.6 per cent show a major proportion of them are coming from the rural belt that surrounds the city. In dollar terms, we’re talking about a spend of more than $80 million at city businesses and services this year.
Our city is surrounded by a ring of food producers eking out a living amid back-to-back rainy seasons, relentless price hikes, crushing bank and compliance costs, and volatile international markets - the price of whole milk power dropped to a five-year low just a fortnight ago, casting a grim outlook for the payout.