The general public might think that access over farms to popular summer spots doesn't cost the farmer anything, but there actually is a price the farmer pays, writes Federated Farmers Senior Policy Advisor Rhea Dasent.
Many farmers generously allow access over their private properties so the public can enjoy rivers, lakes and the coast.
Their property is both their home and workplace, and allowing strangers on can invade farmers' home space and cost their business.
In today's social media world, it is too easy for a person to misinterpret something they see on a farm, snap a misleading photo and post it online.
This happened last year when some beef cattle were photographed near the Tukituki River.