The rising profile of mānuka honey has brought many benefits, but the industry's growth has caused the odd hiccup too.
Fly-by-night operators are regularly reported by landowners, trucking hives into the back-country during the honey flow, without bothering to meet obligations around registration of hive sites and communication with landowners.
Rural security can also be an issue, as opportunism and competition for sites result in hive theft and vandalism.
Unrealistic expectations around returns are regularly reported; landowners are often unaware of the level of weather-driven volatility of honey production or that returns from other honey types are not comparable to mānuka.
Inexperience is another issue, whether a novice beekeeper, a farmer adding a new string to their bow, or a landowner hosting unfamiliar 'livestock'.