The Hawke's Bay Farmers' Market team had its branded ute stolen from the showgrounds some time on Sunday overnight.
The ute, a 2018 Toyota Hilux (registration LTE254), which is used to transport the generator and take equipment to the Napier market, is normally stored in a locked part of the grandstands.
The organisation's marketing manager, Alex Martin, when she came in on Monday morning she found the doors to the grandstand open and the remains of the rear lights near a gate, which led her to believe they rammed their way out.
Martin said it was "really upsetting" and "frustrating".
While she had heard utes were being targeted she didn't understand what use it would be having been damaged and covered in the market's branding.