New Zealand exports of frozen beef to Japan have plummeted since the country lifted tariff rates, according to AgriHQ.
From August 1, Japan increased its tariff on frozen beef to 50 per cent from 38.5 per cent under a World Trade Organisation safeguard following high sales of imported beef.
Following the tariff hike, just 729 tonne of frozen beef was exported from New Zealand to Japan in August and September, down from 1,709 tonne last year and the five-year average of 1,840 tonne, according to AgriHQ's monthly Sheep & Beef report for October.
Japan is New Zealand's fifth largest market for red meat and co-products, with exports worth more than $302 million in the 2016 calendar year, and it's also the market in which the country's sheep and beef sector faces its single highest tariff burden, with $73 million of tariff payments last year.
"NZ frozen beef exports to Japan have fallen away as expected since the introduction of the temporary tariff," AgriHQ analyst Reece Brick said in his report.