Yili, the Chinese conglomerate that has controversially bought the historic Westland dairy cooperative, is threatening to topple French giant Danone as the world's most valuable dairy brand, a new report shows.
Asia's most valuable dairy brand for four years running, Yili is No.2 in the world top 10 dairy brand value rankings and has "relentlessly" committed to its global expansion programme, said the Brand Finance Food & Drink 2019 report.
Brand claims to have the world's biggest brand value database.
It valued the dairy brand of part-state-owned Yili at US$7.7 billion ($11.3b), 24 per cent up on its value last year.
The dairy brand of No.1 spot holder Danone was valued at US$8.1b (NZ$11.9b), a loss of 10.4 per cent on its value last year.