Next year the Norwood NZ Rural Sports Awards have a new addition, with the Allflex Sir Brian Lochore Outstanding Sportsperson from a Rural Background Award.
It will honour an athlete from any sporting code who comes from a rural background and puts the spotlight on the contributions of rural people to New Zealand's sporting community.
Although Sir Brian Lochore is "a little embarrassed" by the award, he told The Country's Rowena Duncum he is honoured that it has been set up in his name, as he believes many of New Zealand's greatest athletes have come from rural backgrounds.
"I do feel strongly about the fact that a lot of people in New Zealand think all the top sportsmen came from an urban background ... but there's an amazing amount of people who start their sporting careers in country schools. It is a great award and one I'm very proud of".
Steve Hollander, the founder and trustee of the Hilux New Zealand Rural Games told The Country that the award has been in the pipeline for a while now and it is "so nice to finally bring it to fruition".