The Great Kereru Count (GKC) is about to take flight and Hawke's Bay residents are being urged to take part.
New Zealanders across the country are being asked to keep their eyes on the skies to help build up a comprehensive picture of where the endemic pigeon is - and isn't - found.
The 2017 Count will run from Friday, September 22 to Sunday, October 1. The count is a partnership between WWF-New Zealand, Victoria University of Wellington, Wellington City Council and NatureWatch NZ.
WWF-New Zealand's chief executive officer Livia Esterhazy said given the ecological importance of kereru, Great Kereru Count data was critical not just for protecting this species, but for ensuring the vitality of our forest ecosystems for future generations.
"Large flocks of more than 100 kereru were once a common sight in skies over New Zealand - our ambition is to see them in abundance again," Ms Esterhazy said.