New Zealand National Fieldays Society, owner of the iconic Fieldays event in June, has a new partner in the form of Massey University.
The university and society signed the three-year initial term agreement earlier this month, ahead of the first society board meeting to be held offsite since incorporation.
Fieldays celebrates its 50th anniversary this year during the June 13-16 event at Mystery Creek.
Nick Dromgool, GM commercial for the society, believes Massey University's strong focus on the agricultural and health sectors makes it a strong partner for the society and the Fieldays event.
"Fieldays has been bringing rural and urban audiences together for 50 years, and we are very pleased about this connection with Massey University.