Last week I was with the Prime Minister and Environment Minister Dr Nick Smith for the announcement that we want to make 90 per cent of New Zealand rivers and lakes swimmable by 2040.
We all want to be able to swim in our local rivers when the weather is right, and New Zealand is the perfect place with so many on offer.
Looking back over our shoulder and blaming different parts of society for water pollution won't help improve water quality. (It's worth noting that some of the poorest rivers are in Auckland). This is going to take a collective effort by everyone.
The 2040 target is estimated to cost the Government, councils, industry and farmers about $2 billion.
Dairy farmers have done a great job and already voluntarily fenced off over 24,000km of waterways, matched with riparian planting has been a positive step in improving our freshwater.