Napier is hosting a group of top United States and Canadian fruit-growers for the first time in nearly 30 years.
The International Fruit Tree Association's (IFTA) annual conference - with 200 US and Canadian guests as well as 70 from the New Zealand and Australia produce industries - is being held at the Napier Conference Centre today.
The North American visitors are also taking part in an IFTA study tour to visit orchards and industry leaders in Hawke's Bay, Nelson and Timaru.
Fern Ridge Fresh supply manager Mike Van Workum, who organised the Hawke's Bay leg of the tour, said the group had been split into two. The first 100 participants experienced the region's best orchards on Friday and Saturday and the next 100 would do so tomorrow and Wednesday.
The tour was a great way to show top international producers how well Hawke's Bay and New Zealand was doing in the market and let the international guests experience the region, he said.