A North Canterbury farmer has come up with a novel way to introduce tourists to Kiwi rural life by "adopting" his sheep out.
Fifth-generation Hurunui farmer Scotty Bamford, along with marketer Greg Stubbings, has come up with "My Kiwi Sheep" - an online platform that allows people from all over the world to experience New Zealand farming.
Bamford originally looked into doing farm tours, but Covid-19 border closures put an end to that, he told The Country's Jamie Mackay.
"We thought, how can we get people from around the world to be part of the farming journey here in New Zealand?"
My Kiwi Sheep gives clients the opportunity to adopt a Merino, name it, feed it treats and follow its progress during lambing.