"I don't think anyone's got a handle on that," Mr Morrison said.
"We try and work closely with all councils and policy makers and try to be proactive and have workable solutions."
Mr Morrison farms sheep and beef between Marton and Hunterville and said the farming sector needed to focus on its message to the public.
"When stuff gets through the media, the ends of the spectrum get sensationalised a little bit and it isn't always constructive," he said.
"It's just about telling our stories and being positive about all the good stuff we're doing."
He believed efforts were being made on the environmental front.
"It just takes time and a lot of money... things like fencing off waterways. But that's happening and happening at a fast rate."