The growth of the horticulture industry, nationally and internationally, is blooming, driven by healthy eating, superfoods and changing dietary preferences, which in the current economic environment is supported by financial returns.
How does New Zealand fit? Obviously we are limited by climate as to what we can grow. Current interest and growth has occurred in apples, cherries, avocados, hops, kiwifruit and berries. There is even talk of bananas. The focus is on export markets and fruit quality to create a point of difference for New Zealand produce.
New Zealand has advantages due to our research, plant breeding, skills and knowledge across these sectors. We also have our natural features of soils, water and air quality. We are isolated, which creates photo-sanitary appeal, and to most markets we are counter-seasonal. We do have challenges around adequate labour, cost of labour and distance to markets, which have an impact on our international competitiveness. We are exposed to the climate and the whims of Mother Nature. Overall, we are internationally competitive, and horticultural crops are well sought after in a vast array of international markets.
Like many assets in recent times, economic conditions have been favourable, which has resulted in asset value appreciation. These conditions have also assisted the growth and level of capital into the horticultural sector. If you peel off the economic layer and consider the fundamentals of the horticultural sector, they are positive. Growth and demand, new varieties and market returns have been generally strong.
These underlying characteristics have contributed just as much, if not more, to this sector than general economic conditions. When these factors are combined they have created considerable interest, as many see this sector as being ripe for the picking.