A summit in Wellington yesterday aimed to offer innovative solutions for the future of New Zealand's wool industry.
Federated Farmers' Meat and Wool Chair Miles Anderson spoke to The Country's Jamie Mackay about the summit and how it tackled the problem of strong wool.
The strong wool industry continues to struggle in New Zealand and Anderson says "there was a sense of urgency amongst all the participants yesterday that something has to be done."
"There was a consensus that we need to tell our story better. People who we're trying to sell our product to don't understand where wool comes from," says Anderson, who reports wool has been out-competed by synthetics and the oil industry.
Listen below: