Fans of The Country radio show will be familiar with "The Mackaiser," a heady Pilsner created by Emerson's Brewery and dedicated to host Jamie Mackay's cheeky nickname which was coined to reflect his "iron-fisted" rule over his co-workers.
It turns out this in-house pun has created an unexpected global connection.
South African journalist Anthony Mackaiser wanted to keep his writing skills honed by setting up a blog. When he googled his surname to find his recently-acquired domain name he discovered something completely different.
"Instead of finding my blog I found your beer," an intrigued Mackaiser told Jamie Mackay when he contacted The Country to investigate.
Listen below:
