Dr Jaqueline Rowarth says it's important to have principles when making decisions about food, but it is equally important to know how your choices could affect other people.
Rowarth spoke to The Country's Jamie Mackay about Country of Origin labelling, saying it is "fascinating stuff," especially when it comes to pork.
New Zealand has very strict animal welfare and environmental regulations and as a result, our local pork products are more expensive, says Rowarth. As well as this, only 40 per cent of pork for sale here is from New Zealand.
"That leaves 60 per cent coming in from countries where they don't have the same care for animals or for the environment, or indeed the humans raising the animals themselves."
As a result of this, New Zealanders end up buying foreign pork products because they are cheaper, while pork from "our industry [which is] following all the regulations ... is just too expensive for people to buy."