Chief Brewer Brendan Bransgrove admits the language used to promote brewery New New New is slightly tongue in cheek. Media releases have described the brewery as the "fermented beverages division" of the New New New Corporation.
Bransgrove spoke to The Country Early Edition's Dom George about the Dunedin brewery situated in a restored establishment built in 1860.
Brendan has an impressive brewing pedigree, having worked at Emerson's in Dunedin and Epic in Auckland.
Listen to the full interview in the Soundcloud embed below: