Air New Zealand caused a stir in the rural community recently by promoting the American plant-based "Impossible Burger," rather than locally-grown meat products.
As a result of the scandal, Virgin Australia cheekily asked Kiwi farmers to pitch their own meat products to be served on its Transtasman flights.
Read more: Got beef? Virgin Australia's Kiwi response to Air NZ's 'impossible burger'
Farmer-owned food company Hinterland Foods took up the challenge, creating a clever video to entice Virgin Australia to use their delicious meat in-flight.
The Country's Rowena Duncum caught up with Hinterland Foods director, Tom Wells and Fieldays Rural Catch 2018 winner, Mairi Whittle, (who made a guest appearance in the video), to find out more about the company, and how the online appeal is going.