A Wairoa farmer has been using social media to highlight water quality issues.
James Jarden, who works on a 650ha sheep and beef farm, posted a video of himself drinking water from a stream on the farm earlier this month to show that most farmers are doing their best to protect the country's water.
Since posting on July 6, the video has been viewed more than 12,000 times and has been shared more than 60 times.
Today The Country host Jamie Mackay caught up with James to talk about his new-found and unexpected fame.
Jarden also answers Greenpeace critics who suggest the video is a "stunt."
