Hundreds of farmers gathered in Jacinda Ardern's hometown of Morrinsville to protest against Labour and Greens' proposed water and pollution charges.
The Country's Rowena Duncum told Jamie Mackay there were a few politicians in attendance as well today, showing their support for the regions...or perhaps looking for some extra votes.
Duncum spoke to some dairy farmers who travlled from Whakatane to take part, saying "It's the first time in an election we've felt bad, it's the first time we've felt targeted."
Organiser Lloyd Downing says it's not a protest and that there will be no march, "it's just a gathering to air how we feel."
Listen to the full interview in the Soundcloud embed below: