Peter Cullinane is the man behind Lewis Road Creamery. He has written an open letter to Fonterra's CEO Theo Spierings, calling his company out for having what he thinks is a stranglehold on supermarkets
Who is at fault though, Fonterra or the supermarkets? Cullinane says both are guilty but he lays most of the blame at Fonterra's door.
What does Cullinane say to those critics who believe this is just a publicity stunt from the former ad man?
Finally The Country host Jamie Mackay suggests that Peter should perhaps work for Fonterra as any man who can get people to queue up for chocolate milk must know what he's doing...
