Alan Jones has great empathy for rural Australia's drought-ravaged farmers.
The legendary radio broadcaster and former Wallabies coach spoke to The Country's Jamie Mackay about why he has gone in to "bat for the bush."
"The Government just seems to be completely unaware of the gravity of the problem," says Jones who mentions that some areas haven't seen rain for seven years.
A scarcity of hay in Eastern Australia means it has to be sourced from the South and farmers can't afford the freight says Jones. To make matters worse the price of hay and cotton pellets is soaring, leaving many farmers struggling to feed their stock.
Jones says he is frustrated with the Government after he called for a National Co-ordinator of Drought role to be established to help with the crisis.