Dairy product prices fell for the ninth time out of 12 events, but Charles Fergusson says New Zealand shouldn't give up on the Global Dairy Trade auction format just yet.
"The auction is still a really great indicator of what farmers should be paid for their milk," Fonterra's Head of Farm Source for Canterbury, Marlborough and Tasman told The Country's Rowena Duncum.
Read more: Dairy product prices down at GDT
"What we need to remember is that the auction format has created incredible price transparency for the dairy farms of New Zealand over a number of years. The Fonterra milk price is globally competitive."
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