Greenpeace wants to halve dairy and beef consumption by 2050, an idea that is under- researched according to Dr Jacqueline Rowarth.
Dr Rowarth spoke to The Country's Jamie Mackay saying that although we need to be mindful of environmental responsibility, Greenpeace's suggestion is a bit far-reaching.
"Greenpeace is saying reducing meat and dairy for a healthier life and planet [is] picking a solution without analysing what the actual alternatives are."
Dr Rowarth also finds the Greenpeace's conclusion ironic,
"[Greenpeace says] We really need to be just using land that isn't suitable for human plant production for animals - and gosh Jamie New Zealand already is."