Hunting and Fishing legend Davey Hughes missed out on opening weekend as he has been too busy "beavering" away with his apparel company Swazi.
Hughes caught up with The Country's Jamie Mackay for a chat about the origins of his iconic clothing company and to tell a of a hair-raising encounter he once had with a grizzly bear.
Swazi came about from Hughes' love of hunting which resulted in him becoming an "expert" on being "wet and cold."
"So I thought, OK, let's set about providing clothing for people that'll keep them warm and dry, and that's really how the whole thing kicked off."
Swazi has branched out into streetwear which Hughes says is produced "mainly for the corporates."
