What does Labour's Primary Industry Spokesman make of TVNZ's Sunday show The Price of Milk?
Damien O'Connor caught up with The Country's Jamie Mackay today to offer his thoughts on how we can change the perception of farming following Sunday's less-than-glowing depiction.
O'Connor says the show was definitely unbalanced in its reporting of dairy farming but unfortunately "that's how most New Zealanders see the industry".
Other topics in the interview include, using a social marketing campaign to help agriculture's public perception, the impact of Fonterra's Richie McCaw-fronted 431AM commercials and Jamie trying to get a bite out of Damien about The Greens...