Rural commentator Craig Wiggins. Photo / Supplied
Craig "Wiggy" Wiggins spoke to The Country Early Edition's Dom George about the worrying gap between farmers and urban people.
Wiggins talked about the recent article written on this subject by farmer David Clark which has gained a lot of traction on social media.
Wiggy says "I don't think I've ever seen such a big urban/rural divide as right now."
Listen to the full interview in the Soundcloud embed below:
Farmers are an "easy target" for media and it's also human nature to accent the negative, says Craig, especially on social media.
"If you do one bad thing 100 people are going to recognise that."
The passing of the likes of Sir Colin Meads and Murray Ball has felt like the end of an era for rural icons says Wiggins, who reckons it's time to find a new "champion."
The initiative gets farmers off the farm and into the water.