Sustainability is very much a 'buzzword' but what does it actually mean for farmers and in particular the red meat sector?
The Country's Jamie Mackay played Devil's advocate and challenged Rabobank animal proteins analyst Blake Holgate to convince him that investments in sustainability benefit New Zealand's sheep and beef farmers.
Holgate disagrees that sustainability is more of a dairy industry issue, saying it is just as critical for red meat.
"I think the challenges facing the sector are different but equally as important," argues Holgate who says a recent report from Rabobank highlights issues for sheep and beef farmers such as freshwater quality and keeping stock out of waterways.
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