Beef + Lamb NZ says a recent report suggesting people eat less red meat should not concern New Zealanders too much.
The report, released by the EAT-Lancet Commission, focuses on European and North American diets and productions systems, says Beef + Lamb's Chief Insight Officer, Jeremy Baker.
"New Zealanders don't actually eat, by western standards, massive amounts of meat," Baker told The Country's Jamie Mackay.
The report is actually a chance to highlight the importance of sustainable, grass-fed red meat which is produced in countries such as New Zealand says Baker.
"It's good for us and it's good for the planet."