Luke Blomfield believes the future of farming could be based around a rather different form of protein - insects.
The Country's Jamie Mackay caught up with the banker-turned bug aficionado at the Bayer Future of Farming Dialogue 2018 in Düsseldorf and Amsterdam.
Blomfield used his business background to initially explore the financial gains from insects, but he ended up finding environmental benefits as well.
"Insects can be grown so quickly - in about 70 days for a cricket from egg to when you can harvest it and they can be grown on what is essentially food waste - banana skins and parts of vegetation that you would normally throw away."
"Originally I was thinking there's money to be [made] here. But there's often a lot of good that can be done as well from it. Good for the planet and solving food security issues."